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    欄目導航
    期刊信息

    刊名: 課程.教材.教法
    主辦: 人民教育出版社;課程教材研究所
    周期:  月刊
    出版地:北京市
    語種:  中文
    開本:  大16開
    ISSN: 1000-0186
    CN:   11-1278/G4
    郵發代號: 2-294
    復合影響因子: 0.989
    綜合影響因子: 0.533
    創刊時間:1981
    中文核心期刊(2014)
    CSSCI(2017-2018)來源期刊
    您現在的位置:首頁 > 產品動態

    產品動態

    共議融合發展、多元化發展,分享人教社四大發展戰略


    10月17日, 2017年全國教育出版社社長總編輯年會暨第38屆華東地區教育出版社年會在濟南召開。全國34家教育出版機構的社長、總編輯與會,人民教育出版社社長黃強、副總編輯魏運華與會。

    此次會議聚焦于梳理教育出版過去一年來的新業績,總結發展經驗,提出發展問題。與會代表圍繞“傳統出版和新興出版融合發展”“教育出版多元化發展”兩個議題進行了深入研討。

    \
    黃強社長發言

    黃強社長分享了人教社未來發展的四大戰略:以教材為核心的品牌拓展戰略、以內容建設為基礎的融合發展戰略、以版權運營為重點的合作共贏戰略、以科研創新為動力的人才興社戰略。“這四大戰略體現了人教社未來的經營思想和發展理念。”他也表示,當下,紙價上漲的同時,教材的定價能不能變、義務教育采購教材的經費能不能漲等是教育出版共同面臨的問題。

    對于出席本屆年會的社長、總編輯而言,出版主業仍是他們關注的重中之重。新政之下,許多出版社的教育出版板塊都受到波及,而如何通過產品線的拓展來彌補損失,成為年會的一大焦點議題。

    “主題出版就是核心出版”。年會上,中國編輯協會會長郝振省拋出的這一觀點令許多出版人深以為然。黃強對此非常贊同,他認為,“教育社做主題出版絕不能局限于短期效應,不能只是應景出版。我們只要深度耕耘,這些書就會成為長銷書、暢銷書,對中華文化的積累起積極作用”。

    新技術所催生的新形態已為教育出版的融合發展指出了明確的道路。年會上,幾乎所有的出版人都認同,從單一的教育圖書出版商向綜合的教育專業服務商轉變,將是教育出版社未來發展的必由之路。然而這個過程注定并非坦途,在紙電融合、紙網融合的過程中,與會的34家出版社幾乎無一不處在較為初級的階段,多數機構未能實現盈利。

    面對數字化轉型所需要的高投入,在容錯試錯機制尚不完善的環境下,并非所有的教育社都信心十足。許多社長、總編表示在這一領域將“緊密關注、謹慎投入”,“步子還沒有邁開”。黃強介紹,幾年前,人教社專門成立了數字公司,希望利用人教社教材的版權優勢做數字出版,也希望在今年實現盈利。


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